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Our Points

Saturday, January 27. 2007

Microsoft's Live Branding "Confusing"

We in geospatial know that Virtual Earth/Live Local/MapPoint has challenged us. But the analysts know it too, so says David Smith, an analyst at Gartner.
Microsoft's Live branding has been tremendously confusing and has hurt the company, and it is very likely contributing to the situation they are in right now. They've created another brand and have not differentiated it.

We know that the Live Local vs. Local Live vs. Local.live.com confuses many. We also know that Google dropped Google Local after learning no one knew what it was. Folks seem to have no trouble with Google Earth and Google Maps. I think AskCity will work, too.

- C|net
Posted by Adena Schutzberg in Microsoft at 07:32 | Comment (1) | Trackbacks (0)

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Microsoft have a habit of naming their products with unwieldy, several-syllable, confusing titles. But in fairness, they have realised this to some extent with their mapping apps. They now link to their online maps at maps.live.com, which is much easier to remember than local.live.com ... or is it live.local.com? ;-)
#1 Paul Neave (Link) on 2007-01-28 03:17 (Reply)

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Other Points


Book documents how technology and theory combine to fight crime - Appalachian State University News (Bookmark)

The Age of Geo-Informatics - Deccan Herald (Bookmark)

Real-time Crime - Citizen-led crime-reporting initiatives keep New Orleanians informed about trouble in their neighborhoods with and without the cooperation of local police agencies - Gambit Weekly - New Orleans (Bookmark)
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The University of Southern California offers state-of-the-art graduate courses from your home or office. Work with world class faculty and select courses that suit your needs and interests while earning a Graduate Certificate or Master's Degree in Geographic Information Science and Technology. .Start your application now.

The University of Southern California offers state-of-the-art graduate courses from your home or office. Work with world class faculty and select courses that suit your needs and interests while earning a Graduate Certificate or Master's Degree in Geographic Information Science and Technology. .Start your application now.

The University of Southern California offers state-of-the-art graduate courses from your home or office. Work with world class faculty and select courses that suit your needs and interests while earning a Graduate Certificate or Master's Degree in Geographic Information Science and Technology. .Start your application now.

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