I'm starting to see the subtle switch from hype about map mashups to hype about tools to allow us regular folks to make mashups and custom maps.
MapCruncher, a tool to make the creation of Virtual Earth-based maps simpler, is a hot topic on blogs. Today I ran into
PininthetheMap, (
press release) a simple tool to populate a Google Map wtih points. You then send the URL of the pin to friends. (Here's a sample in
Google Maps and
Google Earth.) The buzz on
GeoRSS is adding to the fire. We are now in phase two of the new world of maps.